Ashley Taws made her name as a successful young Canadian Formula Ford driver between 2000 and 2002, recognisable for her pink, "Barbie"-sponsored car.
She was a race-winner at 1200cc level and scored seconds and thirds in her one season of 1600cc competition.
She first raced a car in 2000, driving a 1200cc Formula Ford. This followed a karting career which had begun when she was nine. She was 16 at the time. In only her first season, she won two races, and she was second in the championship in 2001. By this time, she had brokered a sponsorship deal with Mattel and Wal-Mart, tying in with a co-promotion for "Be Anything With Barbie". Ashley drove a pink car with Barbie decals and made personal appearances at Canadian Wal-Mart stores close to tracks where she was racing. This was one of the most high-profile and successful female-oriented brand sponsorships in motorsport.
She moved up to the more competitive 1600cc class in 2002. Immediately, she was on the pace, finishing third in Round 1 at Mosport. This was one of two podium finishes she scored that year, on her way to championship fourth. She had tied with third-placed Chris Guerrieri on points, but he got third due to a win.
Her career was almost ended by a serious road traffic accident at the end of 2002, when she suffered injuries to her spine, left leg and internal organs. She had been a passenger in a friend's car. Seven months later, she was back out in the Formula Ford, at Toronto Molson Indy. Despite a cautious drive, she was fourth in her first race back. A third place at Trois-Rivieres helped her to championship seventh, but she dropped out after the fifth round as she was not feeling as comfortable in the car as she would like.
For a while, she stopped competing, bar a single guest appearance in the Honda Michelin Challenge in 2004. She was thirteenth at Mosport, driving a Civic.
She only returned to motorsport in 2007, in a BMW in the Canadian Touring Car Championship, and later, in 2008, a CASCAR stock car. Both cars carried Barbie sponsorship again. Although she showed promise, finishing second in only her third CASCAR race, she did not take to oval racing and quit in 2009. She is now pursuing a business career, working as an insurance broker.
(Image copyright AIM Autosport)